Now is the time to get YOUR Mary Kay Personal Website! Your customers will be able to shop on-line 24/7 with YOU! Our company does all the work of updating and putting on special things like virtual bridal shows! It's a WIN/WIN situation for you! Click here to sign up today! It's only $50 for an entire year subscription and new Consultants can sign up for $25 in their first 2 months! Website Promotional Flyer 6 Ways to Market Your Website - NSD Linda Toupin
Making the Personal Connection - October 2003 Applause® Independent Elite Executive Senior Sales Director, Diana Sumpter of Haughton, LA, knows the importance of developing friendships with her customers. It's what helps her and other Independent Beauty Consultants go from making a one-time sale to building loyal customers for the life of their businesses.
Diana has built her business on this belief and shares her insight, plus a few great tips on how she uses the personal touch to build great relationships with her customers. "I believe what separates Mary Kay from any other brand is not only a first-rate product but first-rate personal service. We need to go the extra mile - like enclosing a package of dry chicken soup mix in a get-well card to a customer who's not feeling well. I also like to send congratulations cards to customers and their families when they experience promotions or celebrations. Birthday cards and calls from me let them know we appreciate them as people and not just as customers."
"Mary Kay Ash taught us that if we treat each customer with the utmost care - like she's wearing a sign that says 'Make me feel important' - then we will have a customer for life." Care for Your Customers - December 2003 Applause® Denise Kucharski, Independent Executive Senior Sales Director of Wichita Falls, TX, has three important tips for building customer relationships.
Number 1: Consistency of contact. Mary Kay taught us that we should have our name in front of our customers every four weeks. I believe the Preferred Customer program can help you achieve that. In addition to mailers, I personally contact my customers every six weeks, Denise says.
Number 2: Be aware that you are competing with department stores, she advises. Make your products cute and appealing, like department stores do. And provide regular service so customers wont be tempted to pick something up while they're out.
Number 3: Chitchat is important. I always find time to ask my customers about their jobs and their families. I want them to know that I'm interested in their lives, not just their money. Denise often makes notes about her customers personal lives on their customer profiles. If its something major like a death in the family or a promotion, Denise sends a card. Before Seminar, I went through my customer file and discovered that out of 200 customers, 77 have been with me for over 10 years! And 32 customers have been with me for over 20 years! I think that says a lot about customer loyalty.
Preferred Customer Program Independent Executive Senior Sales Director Denise Kucharski has appeared in the Queen's Court of Personal Sales 22 times! She states that half of her success is due to developing new customers and the other half is due to serving existing customers. “Consistent faithfulness of a Consultant to her customers is key in building long-lasting relationships. It is so important that a Consultant be responsible, not reactive, to her customers. Even prior to the Preferred Customer Program, I followed up with all of my customers every six to eight weeks. Most of my customers preferred me to follow-up every six weeks, and I did exactly that!”
Did you know that customers who received Preferred Customer Program mailings purchase more from their Independent Beauty Consultant than those who don’t receive mailings? And, in turn, those Beauty Consultants have higher wholesale productivity.
Whether you have 5 customers or 50 customers or 500 customers, the Preferred Customer Program is a proven way to save you time and money, while keeping you in touch with the people who make your business great. Remember, consistent communication is the key to lasting relationships. Plus, Preferred Customer Program mailings are important tools for building a profitable reorder business.
Here’s how it works. Each quarter, you enroll for the mailings you want delivered to your customers. We do the work, but everything looks like it came directly from you! You can even choose to feature a free gift with purchase on your print and online communications to help you boost sales.
In addition, your customers will receive an exclusive sampler of a new product each quarter in their issue of The Look. This purchase incentive is only available for Independent Beauty Consultants who participate in the Preferred Customer Program.
PLUS... You Save Time & Money...
Preferred Customer Program Participant
The Look with exclusive samplers = 70¢ (postage included!)